Trade Shows - another successful action.
It is very important to attend and become a vendor at legal trade shows or conferences. They are worth every penny. All you need is your promotional items and some small gifts to hand out. I invite all my current clients to my booth at the trade show when it is in their area, as shown by the invitation below.
I did this for years and it was very successful. Trade shows allow you to meet other people in your profession and it keeps your business continually in front of the legal community all over California. Competition is good, it keeps you motivated to always be distinctive. Meeting others in your profession through these trade shows is a good thing.
Every County has a legal secretaries association and they each have their own events/trade shows but here are a couple of associations to get you started:
Legal Secretaries Inc.
Sacramento Legal Secretaries Association